We believe that our industry can "change the game of giving," playing a key role in encouraging that spirit of generosity and helping to build awareness of this important social cause through gaming. But there are also many people who have a strong desire to give back and offer help, however they can. Unfortunately, there are too many people who need Meals on Wheels services. "Everyone at Bingo Blitz is immensely proud to be officially partnering with Meals on Wheels America…we have always seen it as part of our mission to bring people together from all around the world to nurture a community spirit across borders. Lior Itzhak, General Manager of Bingo Blitz, comments: Ollie, who worked as a cook for three decades, said that: "These folks are just so friendly, and the food is good too! " She continued, " I've lived through an awful lot in my life, but I don't think I've ever experienced something that has hurt so many people all over the world."įor Bingo Blitz, whose team developed engaging in-game content and challenges focused entirely on Meals on Wheels, the partnership is representative of the game's overall commitment to the fight against senior loneliness and to build communities through play. Regular check-ins from Meals on Wheels volunteers have proven to be crucial in supporting her mental and physical well-being. Once the pandemic began, she began to feel isolated and alone – a feeling which only grew worse as friends and family were no longer able to safely bring groceries or to drive her to appointments. Prior to the pandemic, she relied on her local church to provide her with community and social activities. The global community of players will also have the opportunity to write letters and to choose gifts for seniors living in isolation. As part of these local activations, some Bingo Blitz players will get the chance to join the game's employees in cooking and delivering meals to Meals on Wheels clients. A financial contribution of $200,000 will be donated directly to Meals on Wheels, and another $100,000 will be dedicated to promoting the partnership through local activations. The game will also engage with its fans across social media and community platforms to highlight the important issue of loneliness amongst the aging population in the US.īingo Blitz will dedicate a total of $300,000 to the partnership with Meals on Wheels throughout 2022. The in-game event is part of the chef feature, where players collect ingredients by playing Bingo and use them to make a wide range of dishes in the app's virtual kitchen. Starting today, Bingo Blitz will feature dedicated content, developed in partnership with Meals on Wheels, allowing players to make an impact through gameplay. Bingo Blitz's mascot Blitzy will be promoting the charity partnership within the app! (PRNewsfoto/Playtika)
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